July 21, 2009 In Tinsley Blog

Fortune 100 CEO’s and Social Media

by Gio Gutierrez

UberCEO recently did a study with the headline “It’s Official: Fortune 100 CEOs Are Social Media Slackers.” It goes on to analyze the social-media habits of CEOs at large companies and concluded, shockingly, that they don’t use social media much. They looked at Fortune’s 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog. The results show a miserable level of engagement. Here are the topline results:

  • Only two CEOs have Twitter accounts
  • 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections
  • 81% of CEOs don’t have a personal Facebook page
  • Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information
  • Not one Fortune 100 CEO has a blog

I’m surprised but then again… I’m not surprised. Too many CEOs think there are more important things to do besides identify with and build an audience for themselves and their company. I also suspect the reasons CEO’s aren’t using social media is because of fear and lack of knowledge seeing that the CEO’s that stood out of the pack are all from technology companies – Michael Dell (Dell), Gregory Spierkel (Ingram Micro) and John Chambers (Cisco).

July 10, 2009 In Tinsley Blog

Tinsley Creates New Keys Co-op Website

By ROB BUSWEILER Free Press Staff

Cooperative advertising with the Monroe County Tourist Development Council has been made a little bit easier.

TDC officials met with members of the Middle and Lower Keys District Advisory Council on Tuesday and Wednesday this week to unveil the new Web site that allows private businesses to piggyback on national and international advertising campaigns. The county’s promotional materials are handled by Tinsley Advertising.

Businesses can get started on the process by going online to www.keysco-op.tinsley.com.

The new Web site allows for businesses to pay for placement in the ad campaigns handled by Tinsley online. The Web site lays out the rates and placement dates for the separate campaigns.

“This streamlined a lot of things,” said Tinsley Account Executive Sharon Joseph.

Businesses can submit their desired ad copy and payment information on one form. The private business information is then placed below the main artwork from the TDC ad. Officials from Tinsley said it gives the small private businesses a national presence at a fraction of the cost.

Tinsley execs also laid out a video presentation that showcased some of their upcoming targets for this year’s advertising campaign.

Those targets included trying to reach the traditional niche markets that the Keys have been successful with in years past, such as families, scuba divers, fishermen and the wedding crowd.

One of the new additions to the market grab is Tinsley’s attempt to try and reach eco-friendly tourists. The video displayed a new television advertisement focused on attracting “green” tourists, which showcased visitors using bicycles and kayaks to get around, in addition to those enjoying the coral reef.

“The ads are very catchy,” said Middle Keys DAC Board Member Vicki Tashian.

The DACs and the TDC have already committed to upping advertising budgets this year, with a greater focus on an internet presence.

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July 8, 2009 In Tinsley Blog

Michael Jackson’s Greatest Hits

by Gio Gutierrez

MJ’s memorial service will no doubt go on as one of the most watched web events ever. Facebook, UStream, CNN, MySpace, Hulu and more offered live streams and here are the numbers.

CNN:
72 million page views
10.8 million unique visitors
8.9 million live video streams

Ustream:
4.6 million total streams
1.6 million total unique visitors
12,000 messages per minute sent through chat/Ustream’s Social Stream

Facebook:
733,000 status updates
759,000 Facebook users viewing broadcast
6,000 updates/minute at the peak

E! Online:
9,000 status updates
87,000 Facebook users viewing broadcast

ABC:
48,000 status updates
97,000 Facebook users viewing broadcast

MTV:
5,000 status updates
21,000 Facebook users viewing broadcast

Very impressive numbers to be sure, but they don’t surpass those of President Obama’s inauguration, which was the last web event to draw this much attention from the social web. During the inauguration, the CNN/Facebook live stream drew 13.9 million live streams between 6 AM and 11:45 AM ET, with millions more during the course of the day, and a peak of 1.3 million concurrent streams.

June 25, 2009 In Tinsley Blog

Miami Children’s Hospital wins Aster Award

by Dorn Martell

We’re pleased to announce that our campaign for Miami Children’s Hospital has been recognized by the Aster Awards as among the best in the country. The Aster Awards Program is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine. You can see our campaign and other winners here. Our campaign “Fits kids perfectly” makes the case that not all hospitals are dedicated exclusively to children. The campaign uses vibrant shots of children with oversized objects with the headline: “There’s a reason things are made just for kids.” The print campaign was shot by Miami photographer Sid Hoeltzell. We also created outdoor and television that has made quite a splash in the Miami market. The television was shot by Mike Neumann of One World Productions and scored by John Martyn of Audacity Recording. We’d also like to thank the staff of Miami Children’s Hospital for making this a reality.

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Miami Children's Hospital - There's a reason things are made just for kids

June 9, 2009 In Tinsley Blog

“Social” Interactive Web Banners from Digg & Facebook

by Gio Gutierrez

Facebook has a new feature that lets advertisers create special ads for their Pages and Events. The ads will appear just like other Facebook ads, but the users will be able to “Become a Fan” (if the ad is for a Page) or “RSVP” (if the ad is for an Event) directly from the ad. Furthermore, these ads also contain friend actions, which means that users will be able to see which friends are fans of the Page or attending the Event in question.

Digg also announced plans to roll out — Digg Ads. The sponsored content will look and feel similar to regular Digg content, but will be clearly marked as sponsored. It may link to stories, video trailers, independent product reviews – many of the same types of content you see on Digg every day. Digg Ads will give you more control over which advertisements are displayed on Digg. The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system. The goal here is to give advertisers a way to present content related to their brands and get immediate input on whether it’s relevant or not.

From a user perspective, I like the direction these companies are taking advertising. Digg and Facebook are making innovating ads like content on the site which makes it more meaningful to users. Here’s to digging and rsvp’ing in a web banner.

May 28, 2009 In Tinsley Blog

THE VANDENBERG IS SUNK!

By Dorn Martell

A red flare, a few puffs of smoke and a low rumble. Two minutes later the Hoyt S. Vandenberg slipped below the waves, seven miles off Key West. I was fortunate to be among a group of journalists from all over the world who were covering this historical event on Wednesday. The sinking went off without a hitch, with only one small delay – an endangered sea turtle was spotted in the area and the demolition crew had to wait until she was safely out of the way. It was in this spirit that the Vandenberg began her new career as an artificial reef in The Florida Keys National Marine Sanctuary. Her history included tracking spacecraft for NASA and monitoring missile launches during the Cold War. She even starred in the movie “Virus”. And though she went down in less than two minutes, it was really the result of 14 years of work that got her where she is today.
“Now it’s time to charter a dive boat and go see her” said Joe Weatherby, who was beaming as he jumped on to the Fury and met with reporters. This is a great addition to The Florida Keys Wreck Treck and will soon be home to everything from Goliath Grouper on the bottom to Sailfish and Marlin on top. Look out for new ads by Tinsley and The Monroe County Tourist Development Council (The Florida Keys & Key West) promoting diving on the second largest ship in the world that was intentionally sunk to become a living reef. To read more about the Vandenberg go to http://www.fla-keys.com/news/news.cfm?sid=7410

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May 27, 2009 In Tinsley Blog

The 360° of Advertising Panel Discussion

By Gio Gutierrez

Yesterday (May 26th) was Ad Fed’s/Ad2 Miami’s panel discussion titled “The 360° of Advertising”. The venue was hosted over at Ai Miami International University of Art & Design and I was on the panel representing the Interactive field along with other advertising professionals such as Milan DeVito from Zimmerman and Elizabeth Calienes from Saatchi & Saatchi. It was a great event discussing different angles of the industry from PR to Mobile Marketing.

The talk of the night was definitely centered around social media. Some of the discussion was on what side of the fence do services like Twitter / Facebook fall (PR? Marketing? Advertiser?) or what to even call this personal. Social Ambassadors? Reputation Manager? Whatever is ends up being… it’s something we all agreed was important to the brand.

Note: Did a quick survey of the 50-60 students listening to the panel on “Who watches TV shows live?” 5 people raised their hand.

360

May 3, 2009 In Tinsley Blog

Don’t Feed Wild Dolphin PSA is Launched

“I know I can kick this if people would just stop feeding me.” These are the words of a people food addicted dolphin that we created to educate people about the dangers of feeding wild dolphins. The PSA took about 3 years from initial contact to launch but, it was well worth the wait. We were initially contacted by the Dolphin Research Center in Marathon, FL to solve a problem: People don’t know that it is harmful and illegal to feed wild dolphins. You see it all the time, a well-intentioned fisherman throws some stale bait to a friendly dolphin who wolfs it down. The dolphin seems happy and after all, what could be wrong with feeding him? A lot, actually. Dolphins become addicted to handouts and loose their ability to fend for themselves. This is the premise for “Don’t feed wild dolphins”. It is an animated PSA featuring a dolphin in rehab. We worked with WIT Animation in Venice CA and had a blast doing it. You can see our documentary on the “Making of Don’t Feed Wild Dolphins“. We also created the website. http://www.dontfeedwilddolphins.org/ Our goal is to educate both kids and adults about the problem and to start a dialogue. Check out the links and get involved and remember. Dolphins don’t eat hot dogs!
April 16, 2009 In Tinsley Blog

Twitter is more popular than Britney

Twitter keeps growing faster each day… Comscore just released its March metrics and estimates that Twitter grew 131% since February to 9.3 million viewers. To give a sense of the type of growth, here is the month-to-month growth in U.S. unique visitors so far this year:

March, 2009: 131%
February, 2009: 55%
January, 2009: 33%

It’s so popular that “Twitter” surpassed “Britney” a few months ago and is even slightly ahead of “Obama” according to Google Trends.