by Dorn Martell

New videos for The Florida Keys & Key West launched January 10th promoting eco-tourism and wide-open spaces. The three new videos “Slice of Heaven”, “Find your way” and “Wonders of the world” all embrace the brand pillars of The Keys: Sustainability, Diversity and Geo-tourism. Slice of Heaven promotes the vast expanses of The Keys and shows viewers that there is a perfect spot, just for them. Find your way reminds us of the healing powers of nature and the natural escapes in The Florida Keys. Wonders of the world reveals the world-class destinations and treasures within The Florida Keys.

The new videos were shot throughout The Keys from the Everglades to the Dry Tortugas with local and national crews and talent. We shot with underwater specialists as well as nature experts, delivering a stunning array of breathtaking natural moments.

Holiday Greeting

At a time when it’s been so hard to see things from the same point of view, the holidays give us a chance to focus on the simple things we all have in common.

Wishing you peace, happiness and health for the holidays and throughout the New Year.



Tinsley takes Best of Show at 2021 Flagler Awards


We are excited to announce that Tinsley Advertising led in wins at the Annual Governor’s Conference on Tourism. Held in Hollywood, Florida on Wednesday, September 8th, 2021, this year’s Flagler Awards attracted diverse entries from Florida’s tourism partners of all sizes. Against the odds, Tinsley took home a total of nine (9) Flagler Awards for our creative work for The Florida Keys & Key West.   

The agency’s awards included three (3) Henrys (the top honor) for Print Advertising, Radio Advertising, and Direct Marketing and five (5) additional Flagler Awards for Niche Marketing, Television Advertising, Resource/Promotional Material (Trade), Out-of-Home, and Mobile Marketing. But that’s not all. The agency was also awarded Best of Show for The Florida Keys & Key West Diving and Snorkeling multi-media campaign…a first-time achievement for both Tinsley and the destination.

The Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida. Annually, the Flagler Awards honor many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations. 

While it’s an honor to be recognized for the success of our efforts, we are especially grateful for our partnership with The Florida Keys & Key West. We are enthusiastic about continuing to create award-winning campaigns that bring great success to the destination.

The Florida Keys experience epic comeback after the COVID shutdown.

by Dorn Martell

On the morning of March 24, 2020 a roadblock went up on the only road leading into The Florida Keys. The lifeblood of The Keys, the tourism industry, was completely shut down. The roadblocks were up for over two months and places like world-famous Duval Street were completely void of travelers. It was predicted that it would take years to get back to the occupancy and room rates of the pre COVID world. But Tinsley had a plan to keep The Florida Keys & Key West top-of-mind during the lock-down in anticipation of meeting pent-up demand after travel restrictions were lifted.

It is now one year later, so how are The Keys doing?

According to The Miami Herald, “A year after the Keys did what no other place in Florida could do — put up barriers to keep people out — the lifeblood of tourism has returned. The crowds are back. Tax revenues are up.” “In October 2019, for instance, the county collected about $1.8 million in tourist development taxes. In October 2020, that rose to nearly $2.6 million, by July it shot up to 3.2 million” according to data provided by the tax collector’s office.

“We’re busier now than in 2019,” said Richard Strickland, Director Key West Airport.

Smith Travel Research reported that the Florida Keys led the nation in occupancy at 95% and led the rest of Florida in both room rate and RevPar.

Our strategy of “Keeping our distance. Remaining connected.” really worked. We created digital post cards so the tourism industry could reach out to past guests. We ran “PSA” messaging during the lockdown to encourage wearing masks, hand washing and social distancing instead of going silent. We wanted people to know that The Keys have safety protocols in place and that The Keys have plenty of open spaces and room to spread out. And as The Keys reopened in June, we announced the re-opening in all media while continuing to encourage responsible behavior, in-county, on pole banners, digital billboards and signage at the airport.

It’s been a tough year and our hearts go out to those who have suffered, but the future looks bright and we are honored to be an integral part of the recovery of The Florida Keys & Key West.


by John Underwood

Once again, Tinsley Advertising dominated the Annual Governor’s Conference on Tourism. Held in Tampa, Florida on Thursday, November 19, 2020, the Agency walked away with five (5) Flagler Awards for our creative work produced in 2019 (pre-Covid advertising efforts) for The Florida Keys & Key West. The multiple awards won were more than any other DMO or tourism-related business received in the state.

The Flagler awards included three (3) Henrys (the top honor) for our thirty-second “Twisted” television spot promoting direct flights to the destination, a print campaign promoting the variety of fishing in the Florida Keys & Key West and for our out-of-home taxi promotion in the UK. The agency also took home two (2) more Flagler awards in the Local Marketing and Direct Marketing categories.

The annual Flagler Awards are named after developer and railroad pioneer Henry Flagler and were established by Visit Florida in 2000 to recognize excellence in the Florida tourism marketing industry. To date, no agency has won more awards for a Destination Marketing Organization (DMO) than Tinsley.

We continue to be thankful for our long-standing partnership with the Monroe County Tourist Development Council that has allowed us to create award-winning work that has been extremely successful for this remarkable travel destination.