Lose Your Baggage in The Florida Keys

By Dorn Martell

It really stinks to lose your luggage, but who doesn’t have some baggage they’d like to get rid of? That’s the theme of our new accommodations spot for The Florida Keys and Key West. The shoot covered the entire destination of Monroe County and included every type of accommodation imaginable. Whether you want to live large in a grand resort or camp out by the ocean, The Keys have something for everyone. But what you’ll find throughout The Keys is what you need most… a place to chill out and let the real world run itself for awhile.

Tinsley wins a “Henry” for Monroe County’s LGBT campaign.

By Dorn Martell

Henry Flagler would be proud and a little shocked if he were at the Governor’s Conference last week in Boca Raton. Tinsley was awarded the prestigious Henry Award for our ongoing LGBT campaign for The Florida Keys & Key West. The Flagler Awards, sponsored by Visit Florida, recognize outstanding tourism marketing and the vision, perseverance, imagination and commitment of the Florida pioneer Henry Flagler. The campaign is a multi media effort and the three ads that won are as follows:

“You’ll be up all night”, “Breakfast with Tiffany” and “Comfort zone”.



Tinsley also won three bronze Flaglers for other aspects of The Florida Keys & Key West advertising campaign.

“It is gratifying to know the TDC’s promotional efforts continue to be recognized as among the best in Florida,” said TDC Director Harold Wheeler. “But more importantly, they continue to produce measurable results in maintaining a sustainable visitor industry for The Florida Keys.”

We are very honored to add another Henry to our large collection and we continue to be grateful to the Monroe County TDC for having the vision and spirit that allows us to do work that is fun and effective.

Giovanny Gutierrez, Tinsley’s Director of Interactive, named one of Miami’s Best Dressed by Brickell Magazine.

By Rick Blitman

Admit it. When you think of web guys, you think of Comic Book Guy from “The Simpsons.” Doughy. Pasty. Greasy. Wedged into an ill-fitting Federal Boob Inspector t-shirt. But that picture’s not entirely accurate. First, because chances are you’ve never actually seen a web guy. They don’t get out much. And second, because you’ve obviously never met Giovanny Gutierrez. And that’s unlikely, because there’s nobody he doesn’t know. Gio may be the only web guy on earth who’s completely at home in public. He was social media before there was social media. Which explains why when he’s not helping to keep Tinsley on the cutting edge, he’s the life of every party he attends, pursuing his other passion, food. One accidental taste of a cheeseburger sent this lifelong Vegan spiraling into a hard core food frenzy of pickled duck tongue and spherification caviar…which led to the creation of his highly successful Chat Chow web series. And now he’s been named one of the most stylish men in Miami. But don’t worry. Gio still puts his pants on one leg at a time. They’re just better tailored than yours.

Gio - Miami Best Dressed

The Gourmet Adventure – Tinsley launches new campaign for Karisma’s El Dorado Spa Resorts & Hotels

By Dorn Martell

Today’s luxury traveler is an elusive target. They aren’t as easy to spot as the top hat and white glove crowd once were. The luxury traveler of today is not only defined by income, but by lifestyle. And that lifestyle has evolved. That’s where Karisma Hotels & Resorts comes into the picture.

Karisma’s exclusive Gourmet Inclusive® concept recognizes that foodies are a huge part of high-end travel and gastronomic getaways are what they crave. Combined with unique adventures and cultural experiences, Karisma’s adults-only El Dorado Spa Resorts & Hotels deliver all that and more. And our new TV spot showcases this in a sophisticated and contemporary way.

The spot uses original music combined with culinary terms over lush resort images and various adventure experiences captured in the Riviera Maya region of Mexico. Horseback riding on a sugar sand beach and exploring the Mayan ruins at Tulum are married with amazing dishes prepared by some of the world’s finest chefs.

“Tinsley understands that the luxury traveler has seen it all, but this new campaign will show our target audience that you can have gourmet cuisine, superior service and exotic adventures in an unforgettable setting.” Said Mandy Chomat, VP Sales & Marketing.

The new spot begins airing in September. Watch for new work for Karisma by Tinsley including: print, trade show materials, web sites, and on-property merchandising coming soon.


Tinsley Meets Charlie

By Rick Blitman

The Juggernaut began in March, when Tinsley Advertising took home 37 Awards at the American Advertising Federation of Miami’s 53rd annual Addy Awards. Last night, it culminated in a Charlie…the highest honor given by the 4th District of the American Advertising Federation.

The Charlie Award represents the best work in a variety of categories, and Tinsley was recognized for Best of Television, for our Florida Keys & Key West Campaign.

Great work does not happen without great clients, and we’re fortunate to enjoy a tremendous partnership with the Monroe County TDC, including Director Harold Wheeler, the District Advisory Committees and the Fishing, Diving and Cultural Umbrellas of The Florida Keys & Key West.

On a side note, the Monroe County Tourist Development Council was recognized by the Board of County Commissioners for their great contribution to the success of the Florida Keys as a world class destination. TDC Chair Rita Irwin was kind enough to recognize Tinsley, Newman PR and Fla-keys.com at the presentation in Marathon yesterday. Thanks Rita, the BOCC and AdFed!