The Gourmet Adventure – Tinsley launches new campaign for Karisma’s El Dorado Spa Resorts & Hotels

By Dorn Martell

Today’s luxury traveler is an elusive target. They aren’t as easy to spot as the top hat and white glove crowd once were. The luxury traveler of today is not only defined by income, but by lifestyle. And that lifestyle has evolved. That’s where Karisma Hotels & Resorts comes into the picture.

Karisma’s exclusive Gourmet Inclusive® concept recognizes that foodies are a huge part of high-end travel and gastronomic getaways are what they crave. Combined with unique adventures and cultural experiences, Karisma’s adults-only El Dorado Spa Resorts & Hotels deliver all that and more. And our new TV spot showcases this in a sophisticated and contemporary way.

The spot uses original music combined with culinary terms over lush resort images and various adventure experiences captured in the Riviera Maya region of Mexico. Horseback riding on a sugar sand beach and exploring the Mayan ruins at Tulum are married with amazing dishes prepared by some of the world’s finest chefs.

“Tinsley understands that the luxury traveler has seen it all, but this new campaign will show our target audience that you can have gourmet cuisine, superior service and exotic adventures in an unforgettable setting.” Said Mandy Chomat, VP Sales & Marketing.

The new spot begins airing in September. Watch for new work for Karisma by Tinsley including: print, trade show materials, web sites, and on-property merchandising coming soon.

 

Tinsley Wins At Regional Addy Awards

By Dorn Martell

Tinsley and The Monroe County Tourist Development Council (The Florida Keys & Key West) were honored to receive FOUR Addy awards at the District Four, American Advertising Federation Awards. This is in addition to the 30 Addys and 14 Golds we received at the Miami Addys including Best of Show for Television. Our regional GOLD ADDY winners are as follows: “Out before it was in” (TV for Key West), “Men Overboard” (print ad), and “Big eyes, full lips drives men crazy. Angelina is that you?” (print ad). We also won a Silver Addy for “A whole new kind of cruising.” (print ad).

This has been a great year for us at the award shows, especially The Education Advertising Awards, The Miami Addys and The District Four Addys. We really appreciate the collaboration between Tinsley and all our clients that has allowed us to produce award-winning advertising over multiple platforms.

Tinsley ‘Masters’ Print for Jamaican Resorts

By Tracy McReynolds Bostic

Print ads feature photos of Grand Lido resorts and drive visitors to the company’s Web site. Florida’s Tinsley Advertising said it is set to launch a new advertising campaign for Grand Lido Resorts & Spas.

The Miami shop has developed print ads that are “designed to resemble paintings of the masters” and incorporate “Masters in the art of vacations” as a tagline. Tinsley said that the goal of the campaign is to drive traffic to Grand Lido Resort & Spas’ Web site, thus motivating travel professionals and consumers to book trips to the Jamaican destinations.

Tinsley’s “Heaven has a home page” campaign includes photos of newlyweds running along the beach and vacationers lounging poolside. All ads direct readers to the client’s Web site, www.grandlido.com.

The executions will begin appearing in the travel trade press later this month, the shop said. Trade ads also will run in tour operators’ brochures such as GOGO Worldwide Vacations’ “Honeymoon Planner.” Consumer ads will appear in the March issues of Islands and Caribbean Travel & Life and Island Weddings & Honeymoons.

Grand Lido Braco in Trelawny and Grand Lido Negril in Jamaica are owned by Miami-based SuperClubs. The company operates 12 “super-inclusive” resorts in the Caribbean.

Campaign spending was not disclosed.