Tinsley Advertising Wins More Addys than any Miami Agency

It was a great night at the Adrienne Arsht Center in Miami. The Miami Chapter of the Advertising Federation of America gathered to honor the best ads of 2009. It was a record year with over 800 entries. The competition included brands like MTV, Rolling Stone, Royal Caribbean, McDonalds, The Miami Heat, Converse, Ford, Volkswagen, Honda, AT&T, State Farm and Wrangler.

And yet, in this competitive field, we walked away with 37 awards, the most of any agency in Miami.

We won in virtually every major category, for almost every one of our clients.

We would like to thank our clients for believing in us, the judges for their good taste and everyone at Tinsley Advertising for their dedication and hard work.

Here is a list of our 2009 Addys:
Collateral Material
(Annual Report, Color)
Award: Silver Addy® Award
Advertiser: Miami Children’s Hospital
Title: 2008 A Report to The Community

Out-Of-Home
(Mass Transit, Interior)
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: The Water is 360º,Year Round
(Mass Transit, Interior)
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: Call In And Say You’ve Caught Something
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: This Is How We Roll
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Please Step To The End Of The Line
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Schedule A Play Date With Your Family
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Call In And Say You’re Feeling Green
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Head To Key Largo. It’s Only Natural
Award: Silver Addy® Award
Advertiser: Nova Southeastern University
Title: Going Places? Get An MBA Online

Consumer Or Trade Publication
(Consumer/Trade, Fractional Page, Color)
Award: Gold Addy® Award
Advertiser: Monroe County,TDC
Title: More Male Bonding
Award: Gold Addy® Award
Advertiser: Monroe County,TDC
Title: A Ghost Tour You Won’t Soon ForgetAward: Silver Addy® Award
Advertiser: Monroe County,TDC
Title: Tie One On And Get In A FightAward: Gold Addy® Award
Advertiser: Monroe County,TDC
Title: Flaming And Fabulous

Award: Gold Addy® Award
Advertiser: Monroe County,TDC
Title: More Male Bonding, No Boys Allowed & Flaming And Fabulous


Interactive Media

Mobile Marketing
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: There’s No App For This

Internet Commercials
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Cat Cam

Internet Commercials
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: There’s No App For This

Webisodes
Award: Silver Addy® Award
Advertiser: Super Clubs Breezes & Hedonism All-Inclusive Resorts
Title: “What To Wear” , “Broke Bed”, “Good Night John Boy” & “Pool Toys “

Online Campaign
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Your Thermometer, Defrost, Cat Cam & There’s No App For This


Radio

Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Summer Radio


Television

(Local TV Campaign)
Award: Silver Addy® Award
Advertiser: Nova Southeastern University
Title: Undergrad, Grad & Financial-Aid

(TV Self-Promotion)
Award: Silver Addy® Award
Advertiser: Nova Southeastern University
Title: NSU Business School Image Spot

(National TV, Consumer Products)
Award: Gold Addy® Award
Advertiser: Monroe County, TDC
Title: Road To Recovery

(National TV, Consumer Products)
Award:Silver Addy® Award
Advertiser: Super Clubs Breezes & Hedonism All-Inclusive Resorts
Title: What To Wear

(National TV, Consumer Products)
Award:Silver Addy® Award
Advertiser: Super Clubs Breezes & Hedonism All-Inclusive Resorts
Title: Broken Bed

(National TV, Consumer Products)
Award:Silver Addy® Award
Advertiser: Monroe County, TDC
Title: There’s No APP For This

(National TV Campaign)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: “Cat Cam”, “Go Green”, & ” Road To Recovery”

(National TV Campaign)
Award: Silver Addy® Award
Advertiser: Miami Children’s Hospital
Title: Perfect Fit “Guitar”, Perfect Fit “Sandwich”


Mixed/Multiple Media

(Mixed-Media, National Consumer)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Road To Recovery


Advertising For The Arts & Sciences

(Arts, Magazine)
Award; Gold Addy® Award
Advertiser: Monroe County, TDC
Title: Portrait Of An Artist

(Arts, Magazine)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Product Of Our Environment

(Arts, Out-Of-Home)
Award: Silver Addy® Award
Advertiser: Nova Southeastern University
Title: Bansky Outdoor Board for Ft.Lauderdale Museum of Art


Public Service

(Public Service, TV)
Award; Gold Addy® Award
Advertiser: NOAA
Title: Don’t Feed The Wild Dolphins

(Public Service, Interactive)
Award: Gold Addy® Award
Advertiser: NOAA
Title: Don’t Feed The Wild Dolphins


Elements Of Advertising

(Music Only)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Road To Recovery

(Music Only)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Go Green

(Music With Lyrics)
Award: Silver Addy® Award
Advertiser: Monroe County, TDC
Title: Cat Cam

66% of companies are Using Social Media in 2009

Nearly two out of three companies are Using Social Media in 2009.

As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.’ The survey had the following findings:

  • 66 percent of marketers utilized social media in 2009, as compared to 20 percent in 2007
  • Fifty percent employ viral videos, up from only 25 percent in 2007
  • 55 percent of respondents funded new media formats by shifting funds from their traditional media budget, while 48 percent shifted funds from other marketing communications budgets. Twenty-six percent of marketers created an incremental budget.
  • The top concerns for marketers when considering newer media platforms are the inability to prove ROI (45 percent) and having metrics to properly allocate the mix of traditional and digital media (43 percent)
  • Among social networks being embraced by all marketers, the top sites used are:
    • Facebook (74 percent)
    • YouTube (65 percent)
    • Twitter (63 percent)
    • LinkedIn (60 percent)