Situated on a private beach on seven acres of oceanfront with lush tropical gardens and sumptuous accommodations designed by Jonathan Adler. Eau is one of only two Forbes Five-Star resorts in Palm Beach and eight in Florida. Eau was originally a Ritz Carlton and became Eau Resort and Spa when it was purchased by the Lewis family.
CHALLENGE
To find a way for Eau to represent contemporary luxury a market that was traditionally stuffy.
STRATEGY
Our strategy for Eau Palm Beach was to have fun with the old fashioned luxury image of Palm Beach and give it a self-deprecating twist.
RESULTS
• Near capacity off-season occupancy
• In season room rate climbed to over $700
• Forbes Five Star Award
