The Evolution of ADVENTURE TRAVEL

By Mark Slatko While climbing Kilimanjaro or trekking the Himalayas might not be your cup of Tibetan tea, for a growing number of young and intrepid travelers, experiences like these are just the tip of the iceberg (the floating monoliths off the coast of Newfoundland are

Marketing FAMILY VACATIONS in the Age of DISTRACTION

By Dorn Martell Families have never been more bombarded with information and options than they are today. So what are families looking for when it comes to the perfect vacation and what can resorts, destinations and cruise lines do to effectively market to them? It seems

The New Luxury Traveler

By Mark Slatko Luxury travel as we’ve known it – or at least defined it – has gone the way of the dinosaur (literally and figuratively). Today, affluent travelers are rejecting the commonplace, seeking way-off-the-beaten- path bucket list experiences: did someone say dinosaur dig with a

The Story of Your Life Begins in Key West

By Dorn Martell In a new video for Key West, the viewer is asked a simple question: “If you were to read the story of your life, would it move you?”. Makes you think, doesn’t it? Have you lived life to the fullest, taken chances,