The Florida Keys and Key West are doing their part in response to the economic crisis. Today a new commercial entitled “The Road To Recovery” will begin airing on national cable TV. The spot was created by Tinsley Advertising in Miami and shows spectacular aerial shots of the Overseas Highway, one of the most scenic drives in the world with views of the Atlantic Ocean and the Gulf of Mexico. Along the way we experience kayaking, fishing, diving and nature. The voice over says “Officially it’s the Overseas Highway, but these days it’s the road to recovery.” The viewer is then directed to fla-keys.com for special savings throughout the Keys. “We wanted to create a message that lets people know that there is no time like now to live your life and focus on what’s really important, spending time with the people you love in a beautiful place like the Florida Keys” said Dorn Martell, Creative Director at Tinsley. “Today people need permission to travel” said John Underwood, Account Supervisor. “Everyone is looking for the light at the end of the tunnel. Our spot shows them that paradise is on the last stretch of US-1, known as the Overseas Highway.” The new spot will run as part of the Florida Keys “Come as You Are” campaign created by Tinsley who has held the Florida Keys account for 22 years.
The Admissions Advertising Awards criteria is based on both marketing results and creative excellence and Addy’s are bestowed for the most compelling and creative advertising.NSU’s new campaign won a total of 12 distinctions including Best of Show in the Admissions Advertising Awards which included over 2,000 entries from over 1,000 institutions from all 50 states and several foreign countries.
Five NSU awards were garnered in this year’s Addy Awards Miami event which recognized the best work for top brands including Fortune 500 firms.
The list of awards follows: