Michael Jackson’s Greatest Hits

by Gio Gutierrez

MJ’s memorial service will no doubt go on as one of the most watched web events ever. Facebook, UStream, CNN, MySpace, Hulu and more offered live streams and here are the numbers.

72 million page views
10.8 million unique visitors
8.9 million live video streams

4.6 million total streams
1.6 million total unique visitors
12,000 messages per minute sent through chat/Ustream’s Social Stream

733,000 status updates
759,000 Facebook users viewing broadcast
6,000 updates/minute at the peak

E! Online:
9,000 status updates
87,000 Facebook users viewing broadcast

48,000 status updates
97,000 Facebook users viewing broadcast

5,000 status updates
21,000 Facebook users viewing broadcast

Very impressive numbers to be sure, but they don’t surpass those of President Obama’s inauguration, which was the last web event to draw this much attention from the social web. During the inauguration, the CNN/Facebook live stream drew 13.9 million live streams between 6 AM and 11:45 AM ET, with millions more during the course of the day, and a peak of 1.3 million concurrent streams.

Miami Children’s Hospital wins Aster Award

by Dorn Martell

We’re pleased to announce that our campaign for Miami Children’s Hospital has been recognized by the Aster Awards as among the best in the country. The Aster Awards Program is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine. You can see our campaign and other winners here. Our campaign “Fits kids perfectly” makes the case that not all hospitals are dedicated exclusively to children. The campaign uses vibrant shots of children with oversized objects with the headline: “There’s a reason things are made just for kids.” The print campaign was shot by Miami photographer Sid Hoeltzell. We also created outdoor and television that has made quite a splash in the Miami market. The television was shot by Mike Neumann of One World Productions and scored by John Martyn of Audacity Recording. We’d also like to thank the staff of Miami Children’s Hospital for making this a reality.



Miami Children's Hospital - There's a reason things are made just for kids

“Social” Interactive Web Banners from Digg & Facebook

by Gio Gutierrez

Facebook has a new feature that lets advertisers create special ads for their Pages and Events. The ads will appear just like other Facebook ads, but the users will be able to “Become a Fan” (if the ad is for a Page) or “RSVP” (if the ad is for an Event) directly from the ad. Furthermore, these ads also contain friend actions, which means that users will be able to see which friends are fans of the Page or attending the Event in question.

Digg also announced plans to roll out — Digg Ads. The sponsored content will look and feel similar to regular Digg content, but will be clearly marked as sponsored. It may link to stories, video trailers, independent product reviews – many of the same types of content you see on Digg every day. Digg Ads will give you more control over which advertisements are displayed on Digg. The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system. The goal here is to give advertisers a way to present content related to their brands and get immediate input on whether it’s relevant or not.

From a user perspective, I like the direction these companies are taking advertising. Digg and Facebook are making innovating ads like content on the site which makes it more meaningful to users. Here’s to digging and rsvp’ing in a web banner.


By Dorn Martell

A red flare, a few puffs of smoke and a low rumble. Two minutes later the Hoyt S. Vandenberg slipped below the waves, seven miles off Key West. I was fortunate to be among a group of journalists from all over the world who were covering this historical event on Wednesday. The sinking went off without a hitch, with only one small delay – an endangered sea turtle was spotted in the area and the demolition crew had to wait until she was safely out of the way. It was in this spirit that the Vandenberg began her new career as an artificial reef in The Florida Keys National Marine Sanctuary. Her history included tracking spacecraft for NASA and monitoring missile launches during the Cold War. She even starred in the movie “Virus”. And though she went down in less than two minutes, it was really the result of 14 years of work that got her where she is today.
“Now it’s time to charter a dive boat and go see her” said Joe Weatherby, who was beaming as he jumped on to the Fury and met with reporters. This is a great addition to The Florida Keys Wreck Treck and will soon be home to everything from Goliath Grouper on the bottom to Sailfish and Marlin on top. Look out for new ads by Tinsley and The Monroe County Tourist Development Council (The Florida Keys & Key West) promoting diving on the second largest ship in the world that was intentionally sunk to become a living reef. To read more about the Vandenberg go to http://www.fla-keys.com/news/news.cfm?sid=7410


The 360° of Advertising Panel Discussion

By Gio Gutierrez

Yesterday (May 26th) was Ad Fed’s/Ad2 Miami’s panel discussion titled “The 360° of Advertising”. The venue was hosted over at Ai Miami International University of Art & Design and I was on the panel representing the Interactive field along with other advertising professionals such as Milan DeVito from Zimmerman and Elizabeth Calienes from Saatchi & Saatchi. It was a great event discussing different angles of the industry from PR to Mobile Marketing.

The talk of the night was definitely centered around social media. Some of the discussion was on what side of the fence do services like Twitter / Facebook fall (PR? Marketing? Advertiser?) or what to even call this personal. Social Ambassadors? Reputation Manager? Whatever is ends up being… it’s something we all agreed was important to the brand.

Note: Did a quick survey of the 50-60 students listening to the panel on “Who watches TV shows live?” 5 people raised their hand.