Keys Commuter Train Campaign

by Eric Gitlin

The Florida Keys and Key West is making a huge impact on commuters in the Metro New York area. Besides television, newspaper and online, a two-month commuter train campaign is stopping riders in their tracks. Car Cards displayed in nearly every train in New Jersey, Westchester and Long Island remind weary riders of the beauty and serenity of The Florida Keys. With over 2,800 cards displayed, this campaign is reaching affluent suburban commuters as they travel to and from NYC. This campaign, which began at the end of December, was perfectly timed to coincide with a snow storm and unusually frigid temperatures.

Tinsley Instant Santa Video

by Dorn Martell

What do you get when you mix an ad agency with toys, candy canes, Christmas lights, Hanukah candles and 7 cans of shaving cream? The new Tinsley Holiday Video! Over the course of three days the staff at Tinsley created this stop-motion-animated film just in time for the holidays. Everyone was asked to bring in stuff that reminds them of the holidays or things that represent their personality. Each person was then filmed with a Canon Eos camera as we animated Santa beards, lights, toys and other stuff to create a fun little film. We hope you enjoy it and we wish you all a Merry Christmas, Happy Hanukah, Happy Festivus or whatever you’re into. Have fun.

33 Emerging Creative Minds You Need To Know

by Dorn Martell

I was fortunate to be featured in SOFI magazine’s “33 EMERGING CREATIVE MINDS YOU NEED TO KNOW”. The party was held at the Rooftop at RED on South Beach. My wife Adriana and I had a great time meeting some of Miami’s most creative designers, artists, writers and performance artists. I exhibited two new paintings, “Lucas’ Decision” (shown in featured picture) and “Christmas Eve” (an industrial snow scene). It was a beautiful Miami night with a full moon rising over the ocean and the people at SOFI South Of Fifth & The Islands did a wonderful job. The art vibe is in the air this week with Art Basel events every night. It’s great to see the creative side of Miami.

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There’s no app for this. Florida Keys campaign spoofs app-mania.

by Mark Slatko

“Real experiences are always worth more.” So goes the premise and promise behind our new ad campaign for The Florida Keys and Key West. Spoofing the omnipresent iPhone app spots with their endless variety of apps, we seized the opportunity to demonstrate how the beautiful, natural and personal moments in The Florida Keys can’t be digitized and stuffed into a handheld mobile device. Showing breathtaking footage throughout The Keys, the TV claims, “There’s no app for this…there’s no app for this…and there’s definitely no app for this” – the latter referring to one of the Florida Keys’ celebrated sunsets. The spot will launch on the web this month and segue into national media in January, reinforced by a national print campaign. We’re even launching a “No app” app to use on your actual iPhone. The Monroe County Tourist Development Council considered a couple of approaches for their winter season and determined that the “No app” concept was the most contemporary and thought provoking. Look for it online beginning next week.

NSU has most successful open house in its history.

by Dorn Martell

The results are in and it’s official. Nova Southeastern University’s campus-wide open house Oct. 23rd and 24th was a huge success. With 3,177 RSVPs and 2,148 attendees NSU broke previous records, driving more potential students to their Ft. Lauderdale/Davie campus than ever before. Nearly 300 people participated in the financial aid information sessions and over 600 people took campus tours. Online activity also exceeded expectations with over 4,000 click-throughs.
Our campaign strategy began with 2 weeks of new image advertising (Grad and Undergrad TV) followed by 3 weeks of new tactical advertising (Campus-Wide Open House and Financial Aid TV) supported by radio, internet and print advertising as well as social media. The success of this event proves that a consistent brand message delivered over multiple platforms is the most robust strategy for reaching potential students.

Check out some pics on Nova’s Official Facebook Page