Measuring Tweets

by Gio Gutierrez

Latest stats from the Twitter Blog:

As a member of the Twitter analytics team, part of my job is to measure and understand growth. The graph above tells a story of how we’ve grown over the past three years in terms of number of tweets created per day. Please note that tweets from accounts identified as spam have been removed so the counts in this chart do not include spam.

Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second. (Yes, we have TPS reports.)

Tweet deliveries are a much higher number because once created, tweets must be delivered to multiple followers. Then there’s search and so many other ways to measure and understand growth across this information network. Tweets per day is just one number to think about. We’ll make time to share more information so please stay tuned.

Smooth Sailing in a Rough Travel Market

by John Underwood

The Florida Keys & Key West continue to see occupancy rate increases despite the tough times in the current travel market. According to Smith Travel Research, The Keys have seen a boost in occupancy rates for 2009 at 70.3%. In fact, the destination was the only Florida travel market to show an increase for the year. The Keys also had the highest average daily rate in the state ($171.51) and the highest RevPar (revenue per available room). This is great news for both Tinsley Advertising and The Florida Keys & Key West. A desirable destination, a true partnership and unique & innovative marketing make a great mix for a successful tourism campaign. One that has won numerous awards and that we are proud to represent. See Smith Travel Research stats below:


Top Occupancy Occ 2009
Florida Keys 70.3
Miami-Hialeah, FL 65.2
Fort Lauderdale, FL 63.4
Orlando, FL 60.7
Top ADR ADR 2009
Florida Keys 171.51
Miami-Hialeah, FL 140.73
West Palm Beach-Boca Raton, FL 127.81
Fort Myers, FL 123.96

The Supreme Court And Media Cost

by Scott Sussman

In a 5-4 Supreme Court ruling last week, corporations will now be allowed to contribute unlimited funds to political campaigns. Corporations can also run their own political ads for the candidate they support. No matter what your personal belief is on this issue, it will have a direct impact on the cost to purchase television time. Admittedly, this may not be the first thing you think of when reading about this decision, unless you are a media buyer. During every election, candidates gobble up huge blocks of ad time. If possible and marketing conditions permitting, Tinsley Advertising tries to avoid these time periods. While it was not the intent of the high court to drive up the cost of television time, it will have that direct effect. This will especially affect Florida, Ohio and New York; states that usually have competitive elections. October and November will be interesting periods to watch from a media cost perspective.

Keys Commuter Train Campaign

by Eric Gitlin

The Florida Keys and Key West is making a huge impact on commuters in the Metro New York area. Besides television, newspaper and online, a two-month commuter train campaign is stopping riders in their tracks. Car Cards displayed in nearly every train in New Jersey, Westchester and Long Island remind weary riders of the beauty and serenity of The Florida Keys. With over 2,800 cards displayed, this campaign is reaching affluent suburban commuters as they travel to and from NYC. This campaign, which began at the end of December, was perfectly timed to coincide with a snow storm and unusually frigid temperatures.

Tinsley Instant Santa Video

by Dorn Martell

What do you get when you mix an ad agency with toys, candy canes, Christmas lights, Hanukah candles and 7 cans of shaving cream? The new Tinsley Holiday Video! Over the course of three days the staff at Tinsley created this stop-motion-animated film just in time for the holidays. Everyone was asked to bring in stuff that reminds them of the holidays or things that represent their personality. Each person was then filmed with a Canon Eos camera as we animated Santa beards, lights, toys and other stuff to create a fun little film. We hope you enjoy it and we wish you all a Merry Christmas, Happy Hanukah, Happy Festivus or whatever you’re into. Have fun.