By Dorn Martell
We wouldn’t be lying if we said Henry Flagler hangs around our office. In fact we have a whole wall of “Henrys” and are pleased to announce that we just added three more to our collection.
Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida and we are fortunate to have won every year since. In this year’s competition, we were finalists in four categories and won the top honor in three.
We won a Henry in the category of Resource/Promotional Material Consumer for our fabulous new LGBT Brochure, which compliments our Best of Show win at the Addys for our Gay and Lesbian marketing.
Our New York Transit poster campaign also won a Henry in the Out-Of-Home category for these memorable pieces: “You’re not a sardine, get out of this tin can”,
“Please step to the end of the line” and “Call in and say you caught something”.
For Print Advertising we won a Henry for these ads:
(For our fishermen) “Big eyes, full lips, drives men crazy. Angelina is that you?”
and “More fans than all of Facebook” (promoting our amazing reefs).
We also won Silver for our Direct Marketing pieces: “The Earth is your Recreational Vehicle”, and “There’s nothing like the end of the road to turn you around.”
We thank the Monroe County Tourist Development Council and its Director Harold Wheeler, for being great clients and allowing us to do the best tourism advertising around.
We’d also like to thank old Henry Flagler for building the railroad that connected the Keys to mainland America and brought paradise a little closer to home.