New spot for Weddings and Honeymoons in the Florida Keys

By Dorn Martell

“The most important promise” is the name of our latest spot for the Florida Keys and Key West. We featured wedding venues from Key Largo to Key West that included lavish resort style weddings, intimate gatherings with a few friends on the pier and even a group of intrepid revelers gathered on a tiny island. The beautiful thing about romance in the Keys is that it is a place where you can fall in love, get engaged, get married, honeymoon or even renew your vows. So the Florida Keys become a life-long focal point for your relationship and the promise to return is the most important promise you’ll ever make to each other.

Tinsley Launches Viceroy Collection for City Furniture

Our new spot just broke in Miami targeting the ubiquitous urban condo dweller. The condo market has grown exponentially over the last several years and our new commercial uses a smooth EDM vibe and contemporary styling to sell City Furniture’s Viceroy Collection. Viceroy is a collection of pieces offering clean minimalist designs that fit in perfectly with today’s “downtown” scene. This spot is part of a four year re-branding effort that has been very successful. In a marketplace where sales at most home furnishing stores have remained flat, City Furniture has enjoyed double digit increases in same-store sales. Our efforts have also transformed the brand image from a “local” furniture store (formerly Waterbed City) to a national level and “higher end customers” are now flocking to more expensive brands like Bernhardt. Our campaign has won awards and driven sales – the ultimate test of a campaign’s performance.

Winds of change are blowing through Washington.

Our new creative for Washington D.C. train stations is causing quite a stir. Especially our poster that features a Snowy Egret (who’s having a bad hair day) sporting the headline: “Donald is that you?”. It’s hard to make noise in a town that’s known for an abundance of political “hot air” but our new campaign seems to have really gotten people’s attention.

http://miami.cbslocal.com/2016/02/04/presidential-races-inspire-new-keys-campaign/

http://www.local10.com/news/politics/florida-keys-gets-political-with-washington-area-tourism-posters

http://www.miamiherald.com/news/local/community/miami-dade/article58241433.html

This ad is part of a series of train station posters that dominated D.C. train stations during the month of February. Other posters featured headlines like “Swing State”, “Way outside the Beltway”, “Party Platform”, and “What the Founding Fathers were really looking for”. We stay pretty neutral on politics but we couldn’t miss an opportunity to make fun of the process and a certain candidate’s challenging comb-over.

Check out some of the other D.C. Train Stations Ads here.

Tinsley and City Furniture Introduce Bernhardt

By Dorn Martell

Two new commercials were unveiled this week introducing the arrival of the Bernhardt line of furniture at City Furniture. The Bernhardt line is inspired by timeless style and enduring quality. Tinsley found inspiration in the detail and design of these new pieces and shot our new spots on location in amazing homes in the Miami area. Our first spot, “Classic”, speaks to the power of classic design and its ability to stand the test of time. The second spot, “Understatement”, highlights the fact that elegance comes from simplicity. These spots will run in conjunction with our new branding campaign for City which has been stimulating sales and elevating the perception of the City Furniture brand overall throughout the South Florida market. “We really believe that home furnishings is at a nexus in the history of the industry and we think there are possibilities to do things that have never been done before.” said Alex Bernhardt Jr., President and CEO of Bernhardt. We couldn’t agree more.

Hot Fishing Action in the Keys

By Dorn Martell

Did you ever notice how turned-on people get while fishing in The Florida Keys? It’s amazing how stimulating it can be to get down and dirty with a tarpon, a permit or even a marlin. Our new spot for The Florida Keys & Key West takes that notion and runs with it like a bonefish on a bender. “Fishing Action” captures a variety of fish species engaged in uncensored acts of leaping, biting, spinning and stripping reels. Our soundtrack is pure 70s funk and is reminiscent of certain films you may have seen or perhaps heard about. If you’re looking for some action, there’s no better place than The Florida Keys & Key West and if you like to watch, check out our new spot.