Tinsley Launches New Environmental Initiative for The Florida Keys & Key West

By Dorn Martell

What is the benefit of protecting the environment and encouraging sustainable tourism? That question is answered in a new TV spot for The Florida Keys & Key West. This new commercial was filmed throughout The Keys in amazing natural places like John Pennekamp State Park (the first underwater State Park in the United States), Everglades National Park and the National Key Deer Refuge. We filmed wildlife like Roseate Spoonbills, Ibis, Dolphins and of course the endangered Key Deer. We also captured imagery of the incredible diversity of marine species in The Florida Keys National Marine Sanctuary, a 2,800 square mile sanctuary that protects North America’s only living coral reef. Our message is simple, if you leave the world better than you found it, you will be better for it. This spot will run in conjunction with several print and digital messages that promote environmental consciousness and sustainability. So please, be green when you visit The Keys and if you want to get involved go to http://www.keysvoluntourism.com to find out how you can help the environment while visiting The Florida Keys.

Tinsley Wins 5 Awards in Healthcare Marketing for its Holy Cross Hospital Campaign

By Rick Balter

Tinsley Advertising is happy to report that our work for Holy Cross Hospital in Fort Lauderdale has earned five (5) awards at the recent 34th Annual Healthcare Advertising Awards. These awards are sponsored by Healthcare Marketing and recognized as the largest & most widely respected healthcare advertising awards.

Tinsley was awarded two (2) Gold and three (3) Silver awards for its work from a national panel of judges who recognize entries that exemplify exceptional quality, creativity and message effectiveness.

According to Christine Walker, Holy Cross Hospital’s Director of Marketing, Public Relations and Business Development, “We were confident that Tinsley understood who Holy Cross was and would faithfully tell the story of what sets Holy Cross apart from other health care providers in our market. We congratulate them for the Healthcare Marketing’s acknowledgement of their efforts on our behalf.”

Garnering Gold awards was our thirty-second “What we believe” TV commercial (a manifestation of Holy Cross’ core values to honor the sacredness and dignity of every person and the belief that the power to heal is a gift) and the Holy Cross Jim Moran Heart and Vascular Center newspaper campaign, “It takes heart to heal one.”

Three (3) Silver awards were also awarded for our Holy Cross Hospital Branding Campaign composed of total advertising including both :30 TV commercials, the “We’re with you for life” online campaign supporting Holy Cross’s Womens’ Services, and, the single magazine ad, “For joint replacements, we have plenty of legs to stand on”, to promote Holy Cross’ Orthopedic Institute.

Tinsley continues extending Holy Cross’s Branding Campaign

By Rick Balter

Building on Holy Cross Hospital’s branding campaign launched last year with two new commercials (“Holy Cross “More Than Medicine” and “What we believe”) with faith and compassion as the central themes, Tinsley has now released four (4) supporting campaigns for tactical programs.

Leading the way is a comprehensive program to build awareness and utilization of all of Holy Cross’ Women’s Services. This program has been supported with a microsite, digital ads and a print ad designed to drive readers to direct links to learn about all of the services offered for women, to sign-up for Holy Cross’ customized electronic newsletter and even schedule an appointment.

Recently launched, the microsite has brought thousands of new visitors to Holy Cross’ website. Additionally, new print ads are rolling out during 1st quarter 2017 in support of Holy Cross’s Cardiovascular and Orthopedics programs as well as the Phil Smith Neuroscience Institute.

While all of these ads have been created to educate the community, they do it while continuing to support the branding campaign’s message that we are more than just good medicine and state-of-the-art technology. We are a group of caring healthcare professionals who help alleviate fear and give dignity to every patient we serve.

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Tinsley Launches Viceroy Collection for City Furniture

By Dorn Martell

Our new spot just broke in Miami targeting the ubiquitous urban condo dweller. The condo market has grown exponentially over the last several years and our new commercial uses a smooth EDM vibe and contemporary styling to sell City Furniture’s Viceroy Collection. Viceroy is a collection of pieces offering clean minimalist designs that fit in perfectly with today’s “downtown” scene. This spot is part of a four year re-branding effort that has been very successful. In a marketplace where sales at most home furnishing stores have remained flat, City Furniture has enjoyed double digit increases in same-store sales. Our efforts have also transformed the brand image from a “local” furniture store (formerly Waterbed City) to a national level and “higher end customers” are now flocking to more expensive brands like Bernhardt. Our campaign has won awards and driven sales – the ultimate test of a campaign’s performance.

Tinsley wins again for The Florida Keys!

By John Underwood

At the 49th Annual Governor’s Conference on Tourism in Orlando, Tinsley received five Flagler awards for our creative work done to promote our partner, The Florida Keys & Key West. The annual Flagler Awards are named after developer and railroad pioneer Henry Flagler, and were established by Visit Florida in 2000 to recognize excellence in the Florida tourism marketing industry.

We won the Henry for our Direct Marketing efforts that was an electronic campaign targeting New Yorkers to come in the Fall. We also won four more Flagler awards in the following categories: Radio Advertising, Television Advertising, Mobile Marketing and Print Advertising.

“Tinsley and The Florida Keys & Key West have consistently won Henrys and multiple finalist awards each year since the inception of the competition 16 years ago,” said The Monroe County TDC Director, Harold Wheeler. Our marketing programs continue to be recognized as among the best in Florida, but even more important is the effectiveness in developing sustainable tourism for the Keys.”

Tinsley has also been named the official Agency of Record for The Florida Keys & Key West after an RFP and Creative presentation over the summer. Tinsley was honored to be retained by the Keys, an account Tinsley has grown since winning it in 1986. We continue to be proud of our partnership with The Florida Keys & Key West and the many successes we have shared-together.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.