Eau Palm Beach Resort & Spa Teams Up with Tinsley

By Dorn Martell

The renowned Eau Palm Beach Resort & Spa has selected Tinsley Advertising as their Creative Agency of Record after a review that included several noteworthy agencies specializing in luxury travel. Our experience working for brands like Seabourn and Cunard Cruise Lines, The Boca Raton Resort and Club, The Florida Keys & Key West and Karisma Gourmet-Inclusive Resorts earned us an invitation to shoot it out for the business and we responded to the challenge. The RFP asked us to demonstrate our knowledge of the Luxury Traveler, as well as our understanding and experience reaching the coveted northeastern winter traveler with an annual income of $250,000.

“From the moment we received their proposal it was clear that Tinsley understood the value of making a “stand out” first impression,” said John Bradway, Vice President of Marketing at Eau Palm Beach Resort & Spa. “In this highly competitive market you only have one chance and it better be on point. We need the right people to deliver our message in a highly creative and impactful manner. That’s why we chose Tinsley.”

We are thrilled to be part of the Eau Palm Beach Resort & Spa team and look forward to a long relationship.

Delicious Adventure

New TV Campaign for Azul Hotels by Karisma

Watching the sunrise over Mayan ruins at Tulum, swimming with blind catfish in a cenote, then retreating to a lavish resort in time for an amazing meal at Le Chique is our idea of a good time. That’s exactly how it all went down in Riviera Maya, Mexico, and we have the footage to prove it. Our new spot for Azul Hotels highlights the Karisma Gourmet Inclusive® Experience combined with the unforgettable adventures available to their guests. The soundtrack for this piece is “opera meets chill wave”. It is designed to attract a modern luxury traveler with a sense of adventure and a taste for gourmet cuisine.

A Feast for the Eyes

Tinsley creates website for Le Chique

Barnacles, ant eggs and cricket powder are not your typical ingredients for gourmet cuisine, but Le Chique, at Azul Sensatori in Rivera Maya, Mexico is not your typical restaurant. Many items on the menu at Le Chique are not what they appear to be. But what they are, is both beautiful and delicious. So when our client, Karisma Hotels & Resorts, asked us to design and write their new website, we knew we had to create a visual feast that would inspire the world’s gourmands. With inspiration from Chef Jonatán Gómez Luna, we created a site that embraced the visual artistry of the incredible team at Le Chique and used 2 talented photographers, Moris Moreno and Melissa Barnes, to capture these amazing dishes. “I’ve had the luxury of eating at many restaurants but there really, truly is something special about Le Chique” said Giovanny Gutierrez, Director of Interactive at Tinsley and Chat Chow TV Founder. Look for Le Chique and Chef Jonatán to really set the food world on fire and please check out our new site, it’s really a feast for the eyes. http://lechiquerestaurant.com

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Lose Your Baggage in The Florida Keys

By Dorn Martell

It really stinks to lose your luggage, but who doesn’t have some baggage they’d like to get rid of? That’s the theme of our new accommodations spot for The Florida Keys and Key West. The shoot covered the entire destination of Monroe County and included every type of accommodation imaginable. Whether you want to live large in a grand resort or camp out by the ocean, The Keys have something for everyone. But what you’ll find throughout The Keys is what you need most… a place to chill out and let the real world run itself for awhile.

Tinsley wins a “Henry” for Monroe County’s LGBT campaign.

By Dorn Martell

Henry Flagler would be proud and a little shocked if he were at the Governor’s Conference last week in Boca Raton. Tinsley was awarded the prestigious Henry Award for our ongoing LGBT campaign for The Florida Keys & Key West. The Flagler Awards, sponsored by Visit Florida, recognize outstanding tourism marketing and the vision, perseverance, imagination and commitment of the Florida pioneer Henry Flagler. The campaign is a multi media effort and the three ads that won are as follows:

“You’ll be up all night”, “Breakfast with Tiffany” and “Comfort zone”.

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Tinsley also won three bronze Flaglers for other aspects of The Florida Keys & Key West advertising campaign.

“It is gratifying to know the TDC’s promotional efforts continue to be recognized as among the best in Florida,” said TDC Director Harold Wheeler. “But more importantly, they continue to produce measurable results in maintaining a sustainable visitor industry for The Florida Keys.”

We are very honored to add another Henry to our large collection and we continue to be grateful to the Monroe County TDC for having the vision and spirit that allows us to do work that is fun and effective.