By Rick Balter
Building on Holy Cross Hospital’s branding campaign launched last year with two new commercials (“Holy Cross “More Than Medicine” and “What we believe”) with faith and compassion as the central themes, Tinsley has now released four (4) supporting campaigns for tactical programs.
Leading the way is a comprehensive program to build awareness and utilization of all of Holy Cross’ Women’s Services. This program has been supported with a microsite, digital ads and a print ad designed to drive readers to direct links to learn about all of the services offered for women, to sign-up for Holy Cross’ customized electronic newsletter and even schedule an appointment.
Recently launched, the microsite has brought thousands of new visitors to Holy Cross’ website. Additionally, new print ads are rolling out during 1st quarter 2017 in support of Holy Cross’s Cardiovascular and Orthopedics programs as well as the Phil Smith Neuroscience Institute.
While all of these ads have been created to educate the community, they do it while continuing to support the branding campaign’s message that we are more than just good medicine and state-of-the-art technology. We are a group of caring healthcare professionals who help alleviate fear and give dignity to every patient we serve.