Tinsley continues extending Holy Cross’s Branding Campaign

By Rick Balter

Building on Holy Cross Hospital’s branding campaign launched last year with two new commercials (“Holy Cross “More Than Medicine” and “What we believe”) with faith and compassion as the central themes, Tinsley has now released four (4) supporting campaigns for tactical programs.

Leading the way is a comprehensive program to build awareness and utilization of all of Holy Cross’ Women’s Services. This program has been supported with a microsite, digital ads and a print ad designed to drive readers to direct links to learn about all of the services offered for women, to sign-up for Holy Cross’ customized electronic newsletter and even schedule an appointment.

Recently launched, the microsite has brought thousands of new visitors to Holy Cross’ website. Additionally, new print ads are rolling out during 1st quarter 2017 in support of Holy Cross’s Cardiovascular and Orthopedics programs as well as the Phil Smith Neuroscience Institute.

While all of these ads have been created to educate the community, they do it while continuing to support the branding campaign’s message that we are more than just good medicine and state-of-the-art technology. We are a group of caring healthcare professionals who help alleviate fear and give dignity to every patient we serve.

300x250

728x90

160x600

Tinsley Launches Viceroy Collection for City Furniture

By Dorn Martell

Our new spot just broke in Miami targeting the ubiquitous urban condo dweller. The condo market has grown exponentially over the last several years and our new commercial uses a smooth EDM vibe and contemporary styling to sell City Furniture’s Viceroy Collection. Viceroy is a collection of pieces offering clean minimalist designs that fit in perfectly with today’s “downtown” scene. This spot is part of a four year re-branding effort that has been very successful. In a marketplace where sales at most home furnishing stores have remained flat, City Furniture has enjoyed double digit increases in same-store sales. Our efforts have also transformed the brand image from a “local” furniture store (formerly Waterbed City) to a national level and “higher end customers” are now flocking to more expensive brands like Bernhardt. Our campaign has won awards and driven sales – the ultimate test of a campaign’s performance.

Tinsley wins again for The Florida Keys!

By John Underwood

At the 49th Annual Governor’s Conference on Tourism in Orlando, Tinsley received five Flagler awards for our creative work done to promote our partner, The Florida Keys & Key West. The annual Flagler Awards are named after developer and railroad pioneer Henry Flagler, and were established by Visit Florida in 2000 to recognize excellence in the Florida tourism marketing industry.

We won the Henry for our Direct Marketing efforts that was an electronic campaign targeting New Yorkers to come in the Fall. We also won four more Flagler awards in the following categories: Radio Advertising, Television Advertising, Mobile Marketing and Print Advertising.

“Tinsley and The Florida Keys & Key West have consistently won Henrys and multiple finalist awards each year since the inception of the competition 16 years ago,” said The Monroe County TDC Director, Harold Wheeler. Our marketing programs continue to be recognized as among the best in Florida, but even more important is the effectiveness in developing sustainable tourism for the Keys.”

Tinsley has also been named the official Agency of Record for The Florida Keys & Key West after an RFP and Creative presentation over the summer. Tinsley was honored to be retained by the Keys, an account Tinsley has grown since winning it in 1986. We continue to be proud of our partnership with The Florida Keys & Key West and the many successes we have shared-together.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.

Pictured from left to right: Ashley Miller, Senior AE; John Underwood CMO, Harold Wheeler, Monroe County TDC Marketing Director; Jessica Bennet, Monroe County TDC Research Director and; Eric Gitlin, Vice President, Associate Media Director.

Tinsley Launches New Campaign For Holy Cross

By Dorn Martell

In two new commercials for Holy Cross Hospital “More than medicine” and “What we believe” faith and compassionate care are central themes. “More than medicine” opens on sunlight beaming through the trees transitioning to a beautiful baby’s bright blue eyes. The viewer is then shown patients with medical problems and positive outcomes. The voice over says “Some say the time of miracles has passed, but we see miracles around us, every day.” This emotional spot is based on the mission of Holy Cross to be a transforming and healing presence within our communities.

The second commercial, “What we believe”, is also a manifestation of Holy Cross’ core values to honor the sacredness and dignity of every person and the belief that the power to heal is a gift. The commercials were shot all over Holy Cross’ Fort Lauderdale campus, from the Main Hospital, to the HealthPlex, Dorothy Mangurian Comprehensive Women’s Center to the Jim Moran Heart and Vascular Center. The goal with these new spots is to raise awareness of Holy Cross by letting the community know that we are more than just good medicine and state-of-the-art technology. We are a group of caring health professionals who help alleviate fear and give dignity to every patient we serve.

“These spots really capture the soul of Holy Cross” said Sister Rita Lavasseur, VP of Sponsorship and Mission.
“We are getting a great response from the community and our associates as well”, said Christine Walker, Director of Marketing, Public Relations and Business Development.

This was a great opportunity to strike an emotional chord with the community. Not many people know the Holy Cross story well and we at Tinsley are proud to be able to tell it. The commercials will run through April throughout Broward County and parts of Palm Beach County.

 

Sandy Tinsley recognized for major contributions to The Florida Keys & Key West

By John Underwood

Our very own CEO, Sandy Tinsley, was just recognized for her contributions to The Florida Keys tourism Industry by The Lodging Association of The Florida Keys & Key West on Friday night, at their annual awards banquet at the Pier House in Key West.

By unanimous vote, Sandy received the Margo Golan Community Service Award that recognizes leaders in the tourism industry who have made substantial contributions in the community. The recipients of this award have had a long-lasting, beneficial impact on The Florida Keys and are recognized for engaging in business or public affairs honestly and setting examples for others. Not only in tourism, but for making contributions that will be remembered and become a part of the history of the Keys.

Tinsley Advertising was awarded The Florida Keys & Key West tourism account for the Monroe County Tourist Development Council in 1986 and has maintained it for 30 years. Through recessions, storms and national disasters, the relationship has remained strong with successful marketing efforts that have not only yielded both the highest occupancy and average daily rates in the state, but also the top 10 in the country. Our campaigns have been recognized with numerous awards by travel industry leaders throughout the country. They have also been cited as successful tourism marketing case studies.

We are all very proud of Sandy, her leadership and our long-standing relationship with The Florida Keys & Key West.

The Lodging Association of The Florida Keys & Key West is the trade organization that represents the interests of the lodging industry in The Florida Keys. They represent more than 80% of all licensed lodging units throughout Key West and the rest of The Florida Keys. The membership primarily consists of Monroe County’s travel and tourism influencers including lodging owners and general managers throughout the destination.