By Dorn Martell
As of today, The Florida Keys & Key West are open for business. It seems like it was only yesterday that the world was watching Category 4 Hurricane Irma bear down on the southern coast of Florida. It was a huge scare for all of us and our hearts go out to those who were affected by Irma (and Maria as well) but we’re doing our best to try and put this behind us and get back to business.
Our campaign will run on all media platforms, television, radio, newspaper, digital and on social media.
Our strategy is simple: we will celebrate the resilience of the community, our connection to the natural world and our spirit of optimism. Things are getting better in the Florida Keys & Key West every day, and it is vitally important that visitors return to protect local jobs and support the economy of The Keys.
You will still find evidence of Irma through the Middle and Lower Keys, but hotels and restaurants are re-opening. The reefs are healthy and the shifting sands have uncovered previously unseen treasures. The tarpon are going crazy in the backcountry and boats full of Mahi are returning to port every day. The people of The Keys are strong, they are bouncing back and they can’t wait to see you again! If you would like to help, go to www.keysrecovery.org.