Wild Times in Big Pine and the Lower Keys

By Dorn Martell

Our new spot for Big Pine Key and Florida’s Lower Keys is all about contrast. One person’s interpretation of “wildlife” can vary greatly from another’s. In this commercial we offer a different take on hot nightlife, top notch cuisine and hanging out with the stars. We shot everywhere in the Lower Keys from Bahia Honda to the National Key Deer Refuge and witnessed some breathtaking scenery. If you want to find a quiet spot away from the maddening crowd, Big Pine Key and Florida’s Lower Keys is the place to chill.

So Many Great Experiences in New Marathon Spot

By Dorn Martell

Marathon, in the Florida Keys, is the subject of our new spot. Here, you can swim with dolphins, head out on a boat into the blue Atlantic, go diving, fishing or just chill with the family at a seaside cottage. The world’s freshest seafood is here in abundance. There’s even a hardwood hammock at Crane Point for a little soft adventure or you can try out the new JetLev rocket pack at Hawk’s Cay for a real blast.

Everything You Need To Learn About The New Facebook Pages

by Gio Gutierrez

Facebook is changing all the Pages to the new timeline format starting on March 30 and its NOT optional. You can however upgrade right now and check out some of its features. So here’s what’s new:

Facebook Timeline replaces your Profile and your Wall. When you log into Facebook, that feed page of Recent Stories will still be the same. But, when you or visitors go to your unique Facebook URL, such as facebook.com/tinsleyad, they’ll be able to see your Timeline that now consolidates your profile information and your wall.

The Default Tab is gone. Yes, Facebook has removed the option to choose your landing page for non-followers. Everyone lands on your Timeline and you can’t change it. But Tabs are still there, now just called Views & Apps! Not only that, but they are now 780 pixels wide (as opposed to 520 pixels) so you can still have branded tabs with even more room.


Views And Apps (which include Likes, Photos and Events) are at the top of the page with 4 being shown by default and 8 others hidden below a drop down menu, so make sure you display your top favorites in the first 4 slots. The image for each of these is also customizable as long as they are 111 pixels by 74. You can also change the order of all these, so people see what matters most EXCEPT for Photos, which are pinned to the first slot.


Pin and Highlights You can now Pin your favorite Post to the top for the next 7 days. Love this feature as you can have the pinned post be first thing. Highlights allows you to have a post go full-screen/widest available so it can really stand out (great for movies and pictures. However you CAN’T have a post Highlighted and Pinned.


New Administrator Panel to help you keep track of your activity from within your page, view your latest insights and respond when people write on your timeline.


Message fans Directly will let you contact people and privately message them only after they initiate the dialogue.

Cover Photo is a huge area where you can really make your brand shine with an image that’s 851 pixels by 315 but it CAN’T contain any of the following (even though I see some brands doing it):
• Price or purchase information, such as “40 percent off” or “Only $9.99”
• Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
• References to user interface elements, such as Like or Share, or any other Facebook site features
• Calls to action, such as “Get it now” or “Tell your friends”

Thumbnail/Profile Photo is now bigger at 180 pixels by 180.

Finally, Facebook also has re-allowed Page Names to be changed upon request by clicking here.


What do think of the changes?

Islamorada in Living Color

By Dorn Martell

Our latest spot for Islamorada, in The Florida Keys, captures the beauty of sunrise at Whale Harbor, quiet moments at Anne’s Beach and dining with a gulf view at the Zane Grey Lounge. We were amazed by the technique of the best back-country fly fishermen in the world and astonished by the incredible sea life in the Atlantic Ocean. I’ll never forget the Frigate Birds at sunset and the amazing colors of Islamorada.

New Television Spot for Key Largo

By Dorn Martell

Our new spot for Key Largo took us from the edge of the Everglades to the bottom of the sea. Key Largo has long been known as the Dive Capital of the World, but our mission for this new spot is to show the world that it is much more. Key Largo is home to eco-adventure, world-class fishing, incredible ocean-front dining and some great places to just chill. This new spot encourages the viewer to “look deeper” into Key Largo.