A New Campaign and a Whole New Image for City Furniture.

By Dorn Martell

City Furniture is unveiling a new series of commercials for the South Florida market today, but the thinking behind them was a long journey that looked at the market from a global perspective.

“We analyzed world trends and studied how people interact with their surroundings and found that home was more than just product and price, it was the universal center of family life”, said Mike Lennon, Senior Vice President of Marketing at City Furniture.

This new 5 spot campaign is the culmination of several years of some deep soul searching by the marketing team at City Furniture and a new collaboration with Tinsley Advertising.

City Furniture has a deep commitment to the environment, philanthropy and doing the right thing for their workers and the community. We felt that by focusing on these values, the consumer will see that they are a different kind of company, and that most people would rather do business with a company that really cares.

The campaign has a decidedly mellow vibe with soft focus and original, acoustic music. This is in stark contrast to the hard sell environment that furniture is often sold in.

The first spot is called “Habitat” and highlights the diversity of architectural styles and unique interiors that make up the South Florida lifestyle. Look for more new spots by Tinsley for City Furniture in the coming weeks.

Tinsley is honored by the Key West Business Guild

By Dorn Martell

Tinsley Advertising was honored Wednesday at the Key West Business Guild luncheon with a beautiful statuette. I was lucky to attend and it was great to see so many friends and to feel the excitement as Key West Pride 2012 kicks off. We’ve been so fortunate to have The Monroe County Tourist Development Council (“The Florida Keys & Key West”) and the LGBT community as clients for so many years and have won more awards for this target than any other in the agency’s history.

A heartfelt thanks goes out to Harold Wheeler, Monroe County TDC Director; George Fernandez, Monroe County TDC; Jon Allen, Key West District Advisory Chairman; Rebecca Tomlinson, Executive Director of the Key West Business Guild; Steve Smith, Outreach Director of the Key West Business Guild; Darren Paugh, President of the Key West Business Guild and all the members of both the Key West Business Guild & the Key West District Advisory Committee.

We love working for you all and look forward to creating great marketing for Key West for years to come.


Wild Times in Big Pine and the Lower Keys

By Dorn Martell

Our new spot for Big Pine Key and Florida’s Lower Keys is all about contrast. One person’s interpretation of “wildlife” can vary greatly from another’s. In this commercial we offer a different take on hot nightlife, top notch cuisine and hanging out with the stars. We shot everywhere in the Lower Keys from Bahia Honda to the National Key Deer Refuge and witnessed some breathtaking scenery. If you want to find a quiet spot away from the maddening crowd, Big Pine Key and Florida’s Lower Keys is the place to chill.

So Many Great Experiences in New Marathon Spot

By Dorn Martell

Marathon, in the Florida Keys, is the subject of our new spot. Here, you can swim with dolphins, head out on a boat into the blue Atlantic, go diving, fishing or just chill with the family at a seaside cottage. The world’s freshest seafood is here in abundance. There’s even a hardwood hammock at Crane Point for a little soft adventure or you can try out the new JetLev rocket pack at Hawk’s Cay for a real blast.