Winds of change are blowing through Washington.

Our new creative for Washington D.C. train stations is causing quite a stir. Especially our poster that features a Snowy Egret (who’s having a bad hair day) sporting the headline: “Donald is that you?”. It’s hard to make noise in a town that’s known for an abundance of political “hot air” but our new campaign seems to have really gotten people’s attention.

This ad is part of a series of train station posters that dominated D.C. train stations during the month of February. Other posters featured headlines like “Swing State”, “Way outside the Beltway”, “Party Platform”, and “What the Founding Fathers were really looking for”. We stay pretty neutral on politics but we couldn’t miss an opportunity to make fun of the process and a certain candidate’s challenging comb-over.

Check out some of the other D.C. Train Stations Ads here.

Tinsley and City Furniture Introduce Bernhardt

By Dorn Martell

Two new commercials were unveiled this week introducing the arrival of the Bernhardt line of furniture at City Furniture. The Bernhardt line is inspired by timeless style and enduring quality. Tinsley found inspiration in the detail and design of these new pieces and shot our new spots on location in amazing homes in the Miami area. Our first spot, “Classic”, speaks to the power of classic design and its ability to stand the test of time. The second spot, “Understatement”, highlights the fact that elegance comes from simplicity. These spots will run in conjunction with our new branding campaign for City which has been stimulating sales and elevating the perception of the City Furniture brand overall throughout the South Florida market. “We really believe that home furnishings is at a nexus in the history of the industry and we think there are possibilities to do things that have never been done before.” said Alex Bernhardt Jr., President and CEO of Bernhardt. We couldn’t agree more.

Hot Fishing Action in the Keys

By Dorn Martell

Did you ever notice how turned-on people get while fishing in The Florida Keys? It’s amazing how stimulating it can be to get down and dirty with a tarpon, a permit or even a marlin. Our new spot for The Florida Keys & Key West takes that notion and runs with it like a bonefish on a bender. “Fishing Action” captures a variety of fish species engaged in uncensored acts of leaping, biting, spinning and stripping reels. Our soundtrack is pure 70s funk and is reminiscent of certain films you may have seen or perhaps heard about. If you’re looking for some action, there’s no better place than The Florida Keys & Key West and if you like to watch, check out our new spot.

A Mattress Campaign That Won’t Put You To Sleep – New Spots For City Furniture.

By Dorn Martell

Starting today, City Furniture is launching a new campaign for their mattress gallery that consists of three thirty-second spots. The first spot, “Good Morning” uses the basic premise that every good morning begins with a good night’s sleep. The second spot, “Intimate Relationship” talks about all the moments in our lives that happen in our beds. And the third spot, “Why Buy at City” introduces City Furniture’s 120 day comfort guarantee and their specially trained Sleep Professionals. The overall tone of these spots is quiet and comforting and in the same style of our latest series of branding spots. With this campaign, we position City Furniture as the “nice guys” in the bedding business and create a point of difference between them and the high pressure/low honesty competitors that dominate the retail bedding industry.

Tinsley wins 11 Addys!

By Dorn Martell

The folks at Tinsley are happy to report another good year at the The American Advertising Federation’s Addy Awards. Tinsley took home a total of 10 Awards at the Miami Addys and 1 at the Regional competition. We won awards for:

The Florida Keys & Key West
Magazine: “Breakfast with Tiffany”
Newspaper: “Mayan Bad”
Advertising for the Arts and Sciences, Print Gold: “Art imitates Life”
Advertising for the Arts and Sciences, TV: “Another Masterpiece”
Elements of Advertising, Copywriting: “Top Gun Without the Boring Parts”
Music: “A little Color”
Integrated Campaign: Total Florida Keys & Key West campaign

City Furniture
Television Local Campaign: City Furniture Branding Campaign
Television Local Single Gold: Habitat

Rainforest Flow
Public Service: Stationery Design

City Furniture’s “Habitat” spot went on to regionals where it won a Silver.

Tinsley has won 53 Addys since 2011 including 19 Gold and a Best of Show. Thank you to our clients at the Florida Keys & Key West, City Furniture and Rainforest Flow. Thanks to our production partners at One World, Audacity and iThink. We look forward to working with all of you to create some of the best ads in the country.