The Gourmet Adventure – Tinsley launches new campaign for Karisma’s El Dorado Spa Resorts & Hotels

By Dorn Martell

Today’s luxury traveler is an elusive target. They aren’t as easy to spot as the top hat and white glove crowd once were. The luxury traveler of today is not only defined by income, but by lifestyle. And that lifestyle has evolved. That’s where Karisma Hotels & Resorts comes into the picture.

Karisma’s exclusive Gourmet Inclusive® concept recognizes that foodies are a huge part of high-end travel and gastronomic getaways are what they crave. Combined with unique adventures and cultural experiences, Karisma’s adults-only El Dorado Spa Resorts & Hotels deliver all that and more. And our new TV spot showcases this in a sophisticated and contemporary way.

The spot uses original music combined with culinary terms over lush resort images and various adventure experiences captured in the Riviera Maya region of Mexico. Horseback riding on a sugar sand beach and exploring the Mayan ruins at Tulum are married with amazing dishes prepared by some of the world’s finest chefs.

“Tinsley understands that the luxury traveler has seen it all, but this new campaign will show our target audience that you can have gourmet cuisine, superior service and exotic adventures in an unforgettable setting.” Said Mandy Chomat, VP Sales & Marketing.

The new spot begins airing in September. Watch for new work for Karisma by Tinsley including: print, trade show materials, web sites, and on-property merchandising coming soon.

 

Tinsley Meets Charlie

By Rick Blitman

The Juggernaut began in March, when Tinsley Advertising took home 37 Awards at the American Advertising Federation of Miami’s 53rd annual Addy Awards. Last night, it culminated in a Charlie…the highest honor given by the 4th District of the American Advertising Federation.

The Charlie Award represents the best work in a variety of categories, and Tinsley was recognized for Best of Television, for our Florida Keys & Key West Campaign.

Great work does not happen without great clients, and we’re fortunate to enjoy a tremendous partnership with the Monroe County TDC, including Director Harold Wheeler, the District Advisory Committees and the Fishing, Diving and Cultural Umbrellas of The Florida Keys & Key West.

On a side note, the Monroe County Tourist Development Council was recognized by the Board of County Commissioners for their great contribution to the success of the Florida Keys as a world class destination. TDC Chair Rita Irwin was kind enough to recognize Tinsley, Newman PR and Fla-keys.com at the presentation in Marathon yesterday. Thanks Rita, the BOCC and AdFed!

Florida Keys’ Performance Leading the Nation

By John Underwood

Our Client, The Florida Keys & Key West, is dominating the lodging industry in performance results across the country.

According to the most recent report from Smith Travel Research, Inc. (STR), the Keys properties have achieved the highest hotel occupancy among all U.S. markets through first quarter 2014. The Keys have also achieved the highest revenue per available room (RevPar) in the country.

According to STR, Keys lodging averaged 88.1% occupancy from January through March and RevPar (calculated by dividing room revenue by rooms available) for the same period was $262.49, followed by Maui at $257.13.

The Keys have consistently led the state for RevPAR each year since 2008. They have also led occupancy figures 2008 through 2010 and again in 2013.

This is great news for the Monroe County Tourist Development Council (TDC) and the entire lodging and tourism industry We are certainly proud to part of this success.

Tinsley Wins 37 Addys at the 2014 Addy Awards

By Dorn Martell

With the Miami skyline as the backdrop, The American Advertising Federation celebrated the best of the best in advertising last night at the iconic Rusty Pelican on Key Biscayne. It was a big night for Tinsley and all of our clients. We won a total of 37 Awards, including 10 Gold Addys. Some of our most notable wins were for The Florida Keys & Key West where we won Gold Addys for our complete campaign, new Key West spots as well as new Art and Culture ads and spots. We also took home the Gold for City Furniture for our launch in the Villages in Central Florida. We even won in the logo category for our newest client Karisma Resorts and Hotels. (See complete list below).

Great work isn’t made in a vacuum. It’s the collaboration of clients, the agency and our production partners that make it possible. We’d like to thank our clients: Harold Wheeler, Director, Monroe County TDC, The Monroe County Tourist Development Council, the District Advisory Committees and the Fishing, Diving and Cultural Umbrellas of the Florida Keys & Key West. Vanessa Northrop, Mike Lennon and the entire team at City Furniture and Mandy Chomat and Rafael Feliz, Jr. at Karisma Hotels & Resorts.

A huge thank you also goes out to our production partners: Mike Neumann and Sung Hwang at One World Productions, Chris Irving at iThink Studios, John Jay Martyn at Audacity Recording. Thanks to our photographers: Mike Marrero, Nick Doll and Steven Flint, all the crew members and everyone else involved in this highly collaborative process.

Here is a list of this years winners.

GOLD ADDY
City Furniture “Villages Launch” Local TV Campaign
The Florida Keys & Key West “Nocturnal Creatures” Regional/National TV
The Florida Keys & Key West “This is where” Regional/National TV
The Florida Keys & Key West “Regional/National TV Campaign”
The Florida Keys & Key West “Integrated Campaign”
The Florida Keys & Key West “Art seen” Magazine Ad Arts and Sciences
The Florida Keys & Key West “Another Masterpiece” TV Arts and Sciences
The Florida Keys & Key West “Writer” Photography
The Florida Keys & Key West “Kids at sunset” Photography
The Florida Keys & Key West “Wreck Treck” Music

SILVER ADDY
Karisma Hotels & Resorts “Allure Hotels” Logo
City Furniture “Villages – Habitat” Local TV
City Furniture “Villages – Work Hard” Local TV
City Furniture “Villages – Who We Are” Local TV
City Furniture “Bernhardt – Understated” Regional/National Outlets TV
City Furniture “Good Morning” Regional/National Outlets TV
City Furniture “Intimate Relationship” Regional/National Outlets TV
City Furniture “Total Campaign” Regional/National Outlets TV
The Florida Keys & Key West “London Cab” Vehicle Graphics
The Florida Keys & Key West “One thousand words” Magazine Ad
The Florida Keys & Key West “Wild Things” Magazine Ad
The Florida Keys & Key West “Bills are stacking up” Magazine Ad
The Florida Keys & Key West “She’s had a little work done” Magazine Ad
The Florida Keys & Key West “Relaxation techniques” Internet Commercial
The Florida Keys & Key West “Wreck Treck” Internet Commercial
The Florida Keys & Key West “Wreck Treck” Regional/National TV
The Florida Keys & Key West “Relaxation techniques” Regional/National TV
The Florida Keys & Key West “The most important promise” Regional/National TV
The Florida Keys & Key West “Learn to dive” Regional/National TV
The Florida Keys & Key West “One thousand words” Magazine Ad
The Florida Keys & Key West “This is where” Music
The Florida Keys & Key West “It’s like an ejector seat…” Banners Rich Media
The Florida Keys & Key West “Low pressure zone” Banners Rich Media
The Florida Keys & Key West “Shoveling skills” Banners Rich Media
The Florida Keys & Key West “A thousand words” Digital Advertising
The Florida Keys & Key West “Artists in residences” Digital Advertising
The Florida Keys & Key West “Art seen” Digital Advertising

Keys Ads Send Warm Wishes To Toronto And Chicago Commuters

By John Underwood

Check out one of our latest outdoor efforts for The Florida Keys & Key West. This program targets two of our key markets, Toronto and Chicago, with messaging and visuals that specifically sell our warm-weather destination. The two efforts are slated for the first quarter and will surely bring awareness and desire to visit The Florida Keys.

Via http://www.travelhotnews.com/reportages.php?sequence_no=46614

Keys Ads Send Warm Wishes To Toronto And Chicago Commuters