A Mattress Campaign That Won’t Put You To Sleep – New Spots For City Furniture.

By Dorn Martell

[vimeo]http://vimeo.com/63627172[/vimeo]

Starting today, City Furniture is launching a new campaign for their mattress gallery that consists of three thirty-second spots. The first spot, “Good Morning” uses the basic premise that every good morning begins with a good night’s sleep. The second spot, “Intimate Relationship” talks about all the moments in our lives that happen in our beds. And the third spot, “Why Buy at City” introduces City Furniture’s 120 day comfort guarantee and their specially trained Sleep Professionals. The overall tone of these spots is quiet and comforting and in the same style of our latest series of branding spots. With this campaign, we position City Furniture as the “nice guys” in the bedding business and create a point of difference between them and the high pressure/low honesty competitors that dominate the retail bedding industry.

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