Apple’s iAd Mobile Advertising

by Gio Gutierrez

Apple is set to deliver a mobile ad platform by the name if iAd to one billion devices (iPhones, iPads and iPod touches). This ad platform isn’t just banners and text links. It is robust brand advertising that is as fully functional as a website or an app itself. Yes, ads that are apps within an app. iAds will be defining mobile advertising and will definitely shake up the mobile market. People aren’t searching on mobile devices, they are using apps so it only makes sense to enhance this experience. No one is happy clicking a banner and leaving their current site/app. This alone is brilliant. The ads have been hinted to be “premium” which sounds expensive. Sure they’ll make money from all this but I think it’s more for Apple to be the leader in this market. They want to to be the innovator in mobile advertising, reshape the industry and stick it to Google. Another tidbit is they’ll offer 60% of the revenue back to developers (ala Google Adsense) to help the creation of great apps on the App Store. And then HTML5! Every Flash shop in the country better be sharpening their HTML5 skillz. Anyway you see it, Apple’s new iAd is an exciting move.

Only problem is Apple will now massively once again control something else. Will they approve our anti/parody Apple ad?

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