Smooth Sailing in a Rough Travel Market

by John Underwood

The Florida Keys & Key West continue to see occupancy rate increases despite the tough times in the current travel market.  According to Smith Travel Research, The Keys have seen a boost in occupancy rates for 2009 at 70.3%.  In fact, the destination was the only Florida travel market to show an increase for the year. The Keys also had the highest average daily rate in the state ($171.51) and the highest RevPar (revenue per available room).  This is great news for both Tinsley Advertising and The Florida Keys & Key West.  A desirable destination, a true partnership and unique & innovative marketing make a great mix for a successful tourism campaign.  One that has won numerous awards and that we are proud to represent.  See Smith Travel Research sats below:

Top Occupancy Occ 2009
Florida Keys 70.3
Miami-Hialeah, FL 65.2
Fort Lauderdale, FL 63.4
Orlando, FL 60.7
Top ADR ADR 2009
Florida Keys 171.51
Miami-Hialeah, FL 140.73
West Palm Beach-Boca Raton, FL 127.81
Fort Myers, FL 123.96

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