Miami Children’s Hospital wins Aster Award

by Dorn Martell

We’re pleased to announce that our campaign for Miami Children’s Hospital has been recognized by the Aster Awards as among the best in the country. The Aster Awards Program is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine. You can see our campaign and other winners here. Our campaign “Fits kids perfectly” makes the case that not all hospitals are dedicated exclusively to children. The campaign uses vibrant shots of children with oversized objects with the headline: “There’s a reason things are made just for kids.” The print campaign was shot by Miami photographer Sid Hoeltzell. We also created outdoor and television that has made quite a splash in the Miami market. The television was shot by Mike Neumann of One World Productions and scored by John Martyn of Audacity Recording. We’d also like to thank the staff of Miami Children’s Hospital for making this a reality.

[vimeo]http://vimeo.com/4649333[/vimeo]

fountain

babyheadphones

Miami Children's Hospital - There's a reason things are made just for kids

Comments:

Comment on “Miami Children’s Hospital wins Aster Award”